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@p2pdotme growth

New market launch roadmap

Select market
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Market launch complete. All steps done. Time to scale.

Step 1Foundation

Circle Admin

Nothing starts without this

Candidate identified (existing merchant preferred)
Has plan for recruiting first 3 merchants
Circle confirmed and onboarded
First 3 merchants operational

Incentive programme bounties apply

Step 2In-depth

Customer video

Local pain points, institutional link

Creator identified and briefed with positioning doc
Video covers local friction and how p2p solves it
Published with institutional referral link

Budget $1,000 production + distribution

Step 3Parallel

Merchant video

Web3 income angle

Creator with airdrop / web3 audience found
Video covers merchant earning model in depth
CTA links to merchant form + local Telegram

Can start from Step 1 in parallel

Step 4Validation

User testing

10 local users, app validation

10 test users recruited by circle admin
Each user completes at least one buy order
No critical issues — app confirmed working locally

$5 refund per user · $8 CPA to creator

Step 5Acquisition

Creator network

Referral links activated

Creators identified and approached
CPA agreements signed (1-month default)
First content live linking to customer video

1% referral · $8 (1-100 users) · $5 (101+)

Step 6Distribution

Content bounty

Earn / Luma / Telegram

Platform chosen for the market
Bounty published with full briefing
Prizes distributed by conversion

Pool $1,000 per market